Nootrobox wants to boost your brain power with vitamin D
Who needs the sun? Many Silicon Valley startups pride themselves on long, grueling work hours, toiling from the crack of dawn until late into the night. But that work pride has a toll — they likely suffer from a serious lack of vitamin D.
Most U.S. office workers do these days and Nootrobox co-founder Geoff Woo says that’s affecting our brains.
Vitamin D plays an important role in calcium absorption, boosts your immune system and may protect against certain forms of cancer, type 1 diabetes, and multiple sclerosis. Without enough of it, you may experience a sort of brain fog andlowered cognitive function.
Startups like Nootrobox, Nootroo and other “smart drug” subscription services started popping up in the last year to help Silicon Valley workers boost brain power. They join a growing cottage industry of products in the biohacking movement, like Bulletproof coffee, smart cocoa and even small doses of psilocybin(hallucinogenic mushrooms) aiming to give those in startup land a performance-enhancing leg up.
Woo and his co-founder Michael Brandt initially released a “stack” of chemically enhanced pills promising to help people wake up, focus and sleep better. The startup pulled in Andreessen Horowitz, Yahoo’s Marissa Mayer and Zynga founder Mark Pincus as investors to help launch the subscription service in 2015. Nootrobox later released “Go Cubes,” chewable coffee cubes, which offer an “evened-out” caffeine kick.
Now Woo wants to add vitamin D (which is actually a hormone, not a vitamin) to boost brain power, too.
Nootrobox is launching KADO-3, a fish oil and krill oil blend with a specifically high ratio of DHA (docosahexaenoic acid) to EPA (eicosapentaenoic acid) to provide a premium vitamin D designed for cognitive function.
Who needs the sun? Many Silicon Valley startups pride themselves on long, grueling work hours, toiling from the crack of dawn until late into the night. But that work pride has a toll — they likely suffer from a serious lack of vitamin D.
Most U.S. office workers do these days and Nootrobox co-founder Geoff Woo says that’s affecting our brains.
Vitamin D plays an important role in calcium absorption, boosts your immune system and may protect against certain forms of cancer, type 1 diabetes, and multiple sclerosis. Without enough of it, you may experience a sort of brain fog andlowered cognitive function.
Startups like Nootrobox, Nootroo and other “smart drug” subscription services started popping up in the last year to help Silicon Valley workers boost brain power. They join a growing cottage industry of products in the biohacking movement, like Bulletproof coffee, smart cocoa and even small doses of psilocybin(hallucinogenic mushrooms) aiming to give those in startup land a performance-enhancing leg up.
Woo and his co-founder Michael Brandt initially released a “stack” of chemically enhanced pills promising to help people wake up, focus and sleep better. The startup pulled in Andreessen Horowitz, Yahoo’s Marissa Mayer and Zynga founder Mark Pincus as investors to help launch the subscription service in 2015. Nootrobox later released “Go Cubes,” chewable coffee cubes, which offer an “evened-out” caffeine kick.
Now Woo wants to add vitamin D (which is actually a hormone, not a vitamin) to boost brain power, too.
Nootrobox is launching KADO-3, a fish oil and krill oil blend with a specifically high ratio of DHA (docosahexaenoic acid) to EPA (eicosapentaenoic acid) to provide a premium vitamin D designed for cognitive function.